Privacy Policy

Last Updated: February 2026

Introduction

Prettify ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information about you when you use our mobile application.

Information We Collect

Information You Provide

• Account Information: Email address (optional)
• Photos: Face photos you voluntarily upload for analysis (processed immediately and not stored permanently)
• Chat Messages: Conversations with our AI beauty coach
• Preferences: Skincare preferences and settings

Information Collected Automatically

• Device Information: Device type, operating system version
• Usage Data: Features used, time spent in app
• Analytics: Anonymous usage patterns to improve our service
• Conversation Insights: When you chat with our AI coach, we may automatically extract and store relevant details you mention (such as skin concerns, events, or product preferences) to personalize future recommendations. This data is stored in your user profile and is not shared with third parties.

How We Use Your Information

We use the information we collect to:

• Provide personalized beauty analysis and skincare recommendations
• Personalize your experience based on your conversations and preferences
• Improve our services and develop new features
• Send you important updates about your account

Face Photo Processing

• Face photos are analyzed using AI to determine facial features and provide skincare recommendations
• Analysis happens in real-time via secure cloud processing
• We do NOT store your face photos after analysis
• Only the analysis results (feature assessments and recommendations) are stored in your profile

Product Recommendations & Affiliate Links

• Our app may recommend skincare and beauty products as part of your personalized routine
• Some product links contain affiliate tags (e.g., Amazon Associates)
• We may earn a small commission if you purchase through these links
• Affiliate relationships do not influence which products are recommended — recommendations are based solely on your skin analysis
• Product recommendations are AI-generated suggestions, not medical advice

Subscription & Billing

• We offer a premium subscription (Prettify Premium) billed monthly through Apple's App Store
• Payment is processed by Apple — we do not collect or store your payment information
• Subscription management (cancellation, renewal) is handled through your Apple ID settings

Data Sharing

We do not sell your personal information. We may share information with:

• Service Providers: Firebase (authentication, database), Anthropic (AI processing)
• Legal Requirements: When required by law or to protect our rights

Third-Party Services

Our app uses the following third-party services:

• Firebase (Google): Authentication and data storage
• Anthropic Claude: AI-powered beauty analysis and chat
• Apple: App Store purchases and subscription billing
• Amazon: Affiliate product links

Each of these services has their own privacy policy.

Data Retention

• Account data is retained while your account is active
• You can request deletion of your data at any time through the app's Settings or by contacting us

Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Delete your account and associated data
• Export your data
• Object to automated profiling (conversation insights)

To exercise these rights, contact us at privacy@prettify.academy

Children's Privacy

Our app is not intended for children under 13. We do not knowingly collect information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information promptly.

Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encrypted data transmission (HTTPS/TLS)
• Secure cloud infrastructure
• Access controls and authentication
• Rate-limited API access

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy in the app.

Contact Us

If you have questions about this Privacy Policy, please contact us at: privacy@prettify.academy

GDPR (For EU Users)

If you are in the European Union, you have additional rights under GDPR:

• Right to be forgotten
• Right to data portability
• Right to object to processing (including automated profiling)
• Right to lodge a complaint with a supervisory authority

Our legal basis for processing your data is:

• Consent: For photo analysis and chat features
• Legitimate interest: For automated conversation insights to improve your experience
• Contract performance: For subscription billing

California Privacy Rights (CCPA)

California residents have the right to:

• Know what personal information is collected
• Know whether personal information is sold or disclosed
• Say no to the sale of personal information
• Access their personal information
• Equal service and price, even if they exercise their privacy rights